Pros
Strong global presence with over 250 publishers in more than 40 countries, offering diverse solutions that increase ad revenue.
Recognized for its strong foundation in the programmatic ecosystem and technological innovation including machine learning and cutting-edge reporting tools.
Cons
Limited features in QuickWrap Header bidding and lacks real-time invalid-traffic detection.
Smaller company size may lead to fewer dedicated resources and less customization for larger publishers.
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About Yieldbird
Yieldbird is an app that combines multiple functionalities necessary for an efficient Google Ad Manager-based setup (e.g., header bidding, refresher, A/B testing, etc.).
The vision is to give ad ops/programmatic teams total independence from the internal IT department and allow them to focus on their job.
Yieldbird provides publishers with professional services, including support in selling programmatic deals and properly setting up their ad stacks.
Monetization Services
Programmatic Direct
Real-time bidding
Technical Support
Website Ad Monetization & Optimization