Pros
Duration Media is a Google Certified Publisher Partner (GCPP) and offers innovative features such as Sequency, which assists in curating highly viewable and eco-friendly ad impressions, potentially increasing inventory fill rates by 48%-61%.
The company has shown substantial revenue growth (29,076% increase in 2019), indicating a highly effective business model that substantially benefits digital advertising sellers and buyers.
Cons
Some of the specific CPM rates and revenue shares can vary significantly depending on several factors, potentially leading to unpredictability in earnings for publishers.
Minimum publisher eligibility requirement of having 100k monthly visitors or 300k monthly pageviews could exclude smaller publishers from leveraging Duration Media’s solutions.
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About Duration Media
Duration Media is a global ad tech company that builds revenue generation solutions for publishers designed to help them offer more viewable and carbon efficient advertising to their buyers. Our Sequency⢠solution, which is implemented via a creative template in GAM, enables publishers to curate upwards of 50% incremental, highly viewable inventory without wasteful bid requests. Publishers use Sequency⢠to create new revenue streams via direct deals, PMPs or for bonus, while increasing advertiser value and reducing the environmental impact of the media supply chain.
Monetization Services
Apps Ad Monetization & Optimization
Direct Deals, Direct Sales
Programmatic Direct
Real-time bidding
Technical Support
Video Ad Monetization & Optimization
Website Ad Monetization & Optimization
